While I'm not a big fan of calling players (or coaches for that matter) out in the media, I think this is 1 part Flip's not so subtle way of trying to motivate Sheed to perform this way more often and 1 part frustration that he knows how good/dominent Sheed can be, he just doesn't do it consistently enough.

CB has made several similar comments in the media recently as well.

I know that as a fan (and owner of Sheed in my fantasy league), I get frustrated as well.

I don't think this was a big deal at all.

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