Flip's strategy obviously is to play the starters and make them getting a lead- he only substitutes to give them a rest, not to change the game.
If the starters don't get a 10pt lead, Flip doesn't know what to do and simply plays the starters more, hoping they finally get it done. I wonder if that had been his strategy since he arrived in the Motor City? I also wonder if he's thinking to overhaul it since it seems as if the starters simply ain't good enough to pull 10pts+ leads whenever they're in.

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