Thu, 2008-01-24 00:52 — Berger

Toronto Raptors player Chris Bosh made plenty of headlines for taking the initiative to film this video (http://www.youtube.com/watch?v=Hv7IZP7u9FE) soliciting All-Star votes. Its become a YouTube sensation with over 420,000 hits. But my award for the best All-Star game campaign for a player has got to go to the Portland Trail Blazers for their push for guard Brandon Roy. They came up with something that is sheer genius and sure to win the hearts of the people the campaign is targeting. The team that brought you the Brandon Roy Rookie of the Year Leatherman Tool has now developed the iRoy.
http://www.sportsbusinessradio.com/sites/sportsbusinessradio.com/files/images/080123_iroy_470.jpgThe Trail Blazers sent 75 iPod Nanos to select media and to Western Conference coaches in hopes of generating support for Brandon Roy. Each iRoy is loaded with video (Roy All-Star video, Team Support Video and National Media Video) and digital photos of Roy as well as a catalogue of Roy-themed All-Star songs which include:
Smashmouth's "All-Star"/Prince "Baby I'm A Star"/Earth Wind and Fire "Shining Star"/Gamma Ray "Rising Star"
iPod Nano's are priced at anywhere from $149 (4GB) to $199 (8GB) (http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore?node=home/shop_ipod/family/ipod_nano&cid=OAS-US-KWG-iPodNano-US&aosid=p202&esvt=GOUSE100392049&esvadt=999999-0-1005555-1&esvid=100157). So the cost of this campaign is running the Trail Blazers between $12K and $15K when you include shipping. Pretty good support from yo

Portland Trail Blazers iRoy Campaign is Pure Genius | Sports Business Radio (http://www.sportsbusinessradio.com/node/1530)

:hoops:

Portland Trail Blazers iRoy Campaign is Pure Genius | Sports Business Radio (http://www.sportsbusinessradio.com/node/1530)

:hoops:
Roy should make the team, but if there are to many candidates, he will probably be just be pushed to rookie-soph game if they are still having it.

This marketing campaign is unique and the cost is just drop in the bucket for the T-Blazers whose owner Paul Allen is the 5th richest person in the US and worth a cool $18 Billion:smoke06:

Our buddy Bill Davidson is worth only $3.5 billion, so don't expect any big allstar campaign/pushes for Stuckey next year:)

i guess that trick worked.great concept.

This was Davidson's idea: He included a reel with all Sheed's techs in slow motion to get him some rest over all-star break.

http://images.jupiterimages.com/common/detail/73/88/22848873.jpg