Doc Rivers has instituted a new Celtics chant "ubunto" in the locker room before games and during time outs. This of course is not in reference to the Linux operating system but rather in reference to the sub-Saharan African ethic humanist ideology phrase. I think that this is a great idea to develop and maintain team unity ahead of any one player's stats. I guess this is somewhat similar to our "Going To Work" concept. ubuntu: Definition and Much More from Answers.com
I think they should have just gone with the English translation as their chant: One, two, three, A PERSON IS A PERSON BECAUSE OF OTHER PERSONS, yeah!!! That would be so indimidating for the other team.