It's people wanting to pay guys after they stop being cheap and have already topped out their value. David Lee on a late first round rookie deal (around $2 million or so in year 4) is a great deal. David Lee at $9 million as a free agent? Brain damage. Trevor Ariza pre-championship, reasonable value. Trevor Ariza without Kobe? Gimme a break. Vince Carter? T-Mac? Boozer? None of these guys are getting better, and they all want more money, or the same money for declining performance. Joe is buying guys when they are (relatively) cheap, taking them from direct competitors, and locking them up so that when they hit their prime, they are out-producing their deals. All Villanueva has to do is match last year's per minute production as a Pistons starter and he will already be exceeding his contract.