So the Heat are on their way to tying the series and putting a major sting on the Mavs. So the networks are going to have a ratings bonanza for Sundays tie-breaker. And the Heat may actually win. Some of the advantages of a Heat title. 1) Another one for the East. Like it or not the Heat are in the East family. 2) The Heat will be the ones wearing a bullzeye. Maybe even getting fat and overconfident in the process. 3) Marc Cuban will not win a title.