This is from Sports Business Journal. I would provide a link but it's a pay site. This only a portion of the story in keeping with pf.com policy. This sucks for out-of-town Pistons fans (read last graph), and I'm not sure it's a huge deal for local people. Maybe. The NBA is poised to become the first major U.S. sports league to stream live games in local markets, an aggressive offering that will set up a showdown between cable operators and regional sports networks. The move marks the latest evolution in digital rights and adds fuel to one of the most contentious issues in local sports media as teams look to broaden their reach while operators look to protect the rights to their most expensive programming. The NBA has authorized its teams to launch three distinct digital services by the start of the 2008-09 season in late October: video streaming, interactive TV and video-on-demand. But the service that is certain to create the most waves is the streaming, which is one of the reasons why the league is negotiating on behalf of its 30 teams to cut live local deals. “We hope to have a model in place this season,” said Bill Koenig, NBA executive vice president of business affairs and general counsel. “Our opening up of the rights will certainly be done.” The plan would allow viewers to watch live games online within their local market for the first time. That could mean Chicago Bulls fans could watch live action on Bulls.com or on the team’s local RSN Web site, in this case, Chicago.ComcastSportsNet.com. Whether the online offering is free or not is still to be determined. The NBA will use geo-blocking technology to ensure that people outside of a team’s territory will not be able to access its games online to comply with the league’s local marketing rules.